blush is a lingerie shop in Berlin Mitte that has won numerous awards. Famous for its Guerilla marketing campaigns, blush assigned der Leuschner. Creativbüro the task of designing and programming an interactive flash video.

In order to acquaint women with the brand blush in a playful way, an interactive marketing teaser was developed together with the agency Glow. Once an extensive screenplay had been drawn up, the individual sequences had to be filmed.

Later on these sequences were put together in flash by our developers and provided with the necessary interactivity.

A particular challenge was the organisation of a live animal that also appears in the teaser (though we won’t reveal where). It was a challenge to find this animal in a large city like Berlin. After a successful film shooting, “Emil” now lives happily on a children’s farm in Prenzlauer Berg.